Real-time integrations

Integrate into your systems with Content.One webhooks.

Trigger downstream workflows the moment content changes—no polling, no manual steps. Content.One webhooks keep apps, CRMs, and custom middleware synchronized in real time.

Trigger actions, sync systems

Trigger actions, sync systems, and automate workflows—instantly.

Content.One’s Webhooks let you keep every system, platform, and team in sync. Trigger external actions in real-time whenever content is created, updated, or published—automating processes and connecting your digital ecosystem. Hit systems like Zapier or your own custom middleware.

  • Real-time notifications whenever content or schema updates occur.
  • Trigger downstream workflows across SaaS apps, CDPs, and custom services.
  • Keep apps, CRMs, and services aligned with your CMS—no polling required.
Webhook ideas

Plug-and-play ideas for business impact.

Use webhooks to orchestrate communications, automate marketing handoffs, and keep engineering in the loop—all without custom polling.

  • Send rich Slack alerts to channel owners whenever content is published, scheduled, or rolled back.
  • Notify social teams or automation tools when new campaigns launch so cross-channel promos stay aligned.
  • Trigger email or SMS nurtures the moment new gated assets go live.
  • Pipe schema or page updates into DevOps workflows, Git-based CI/CD, or observability tools.
  • Post structured change logs into ticketing systems so marketing and engineering share the same timeline.
JSON payload examples
{
  "url": "https://hooks.slack.com/services/.../...",
  "payload": {
    "channel": "#content-launches",
    "text": ":rocket: {item_title} just went live via {user.email}",
    "attachments": [{
      "title": "{item_title}",
      "title_link": "{preview_url}",
      "fields": [
        { "title": "Route", "value": "{path}", "short": true },
        { "title": "Publish time", "value": "{timestamp}", "short": true }
      ]
    }]
  }
}
{
  "service": "zapier",
  "event": "new-social-asset",
  "data": {
    "title": "{item_title}",
    "summary": "{excerpt}",
    "image": "{hero_image.url}",
    "cta": "{preview_url}",
    "channels": ["linkedin", "x", "facebook"]
  }
}
{
  "endpoint": "https://api.sendgrid.com/v3/mail/send",
  "payload": {
    "template_id": "d-12345",
    "personalizations": [{
      "to": [{"email": "subscribers@brand.com"}],
      "dynamic_template_data": {
        "headline": "{item_title}",
        "abstract": "{excerpt}",
        "cta_url": "{preview_url}"
      }
    }]
  }
}
{
  "target": "https://ci.brand.com/hooks/zesty",
  "payload": {
    "event": "schema.updated",
    "instance_zuid": "{instance_zuid}",
    "model_zuid": "{model_zuid}",
    "user": "{user.email}",
    "changeset": "{diff_url}"
  }
}
Automate more, manage less

Automate more, manage less.

From automating translations to syncing product catalogs, Webhooks keep Content.One connected—and your teams productive.

✅ Secure webhook management with role-based controls.

✅ Custom payloads and targeting for advanced workflows.

✅ Scale integrations without adding manual overhead.

What listens for webhooks?

Resources that can trigger webhooks.

Design precise automations by tying webhooks to specific instance assets, models, or account actions.

Note: Publish-action webhooks do not fire for scheduled publishes more than 30 days in the future.

Instances API

  • Content models & items
  • Fields & views
  • Stylesheets & scripts
  • Redirects & languages
  • Instance settings

Accounts API

  • Roles & instance roles
  • Instance domains
  • Invites & access
  • Team governance events

Common use cases

  • Trigger customer notifications
  • Pipe updates into data warehouses
  • Fire translation or localization jobs
  • Kick off QA or approval workflows
REST API endpoints

Webhook management endpoints.

Create, update, and manage webhook subscriptions programmatically using the Accounts API.

POST   https://accounts.api.zesty.io/v1/webhooks
  → Create a webhook subscription

GET    https://accounts.api.zesty.io/v1/instances/:instance_zuid/webhooks
  → List all webhooks for an instance

GET    https://accounts.api.zesty.io/v1/webhooks/:webhook_zuid
  → Retrieve a webhook by ZUID

DELETE https://accounts.api.zesty.io/v1/webhooks/:webhook_zuid
  → Remove a webhook subscription

Execution logic & conditions

When events happen, Content.One searches for the most specific webhook match and fires the associated payload:

  • 1️⃣ Item-level: matches a specific item ZUID.
  • 2️⃣ Model-level: matches any item in a given content model.
  • 3️⃣ Instance-level: matches any item in the instance.

Example: Updating item 7-ABCD-1234 in model 6-ABCD-1234 on instance 8-ABCD-1234 can trigger all three tiers depending on configured webhooks.

Structured payloads

Design payloads for any downstream system.

Send tailored JSON payloads to CRMs, messaging platforms, queue processors, or custom endpoints.

  • Include contextual metadata: item ZUIDs, users, timestamps, and routes.
  • Send formatted payloads for email/SMS services or customer-communication platforms.
  • Trigger ETL/ELT jobs with ready-to-ingest data structures.
{
  "event": "content.item.updated",
  "instance_zuid": "8-ABCD-1234",
  "model_zuid": "6-ABCD-1234",
  "item_zuid": "7-ABCD-1234",
  "timestamp": "2024-04-12T17:24:35Z",
  "user": {
    "zuid": "5-XYZ-6578",
    "email": "editor@brand.com"
  },
  "meta": {
    "preview_url": "https://preview.brand.com/articles/latest",
    "publish_state": "scheduled"
  }
}
See it in action

Book a workflow automation consult.

We’ll map your integration needs, review webhook patterns, and show how Content.One keeps every platform synchronized.

  • Design webhook strategies for omnichannel delivery.
  • Review security and governance best practices.
  • Connect with Zapier, Workato, or custom middleware.
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Great platform!

The ability to see SEO insights and publish and post content! Overall, editing the content and such as the blog features is a significant selling point. Overall, Content.One is a great product. Great platform!

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CMS Built for Speed

The customer service is EXCELLENT. Very available, very responsive, backed by actual engineers. Highly recommend if you are looking for industrial-strength CMS with almost infinite flexibility for developers. If you want a cheap template-y solution, this is not what you want. If you want to build rich content experiences with excellent uptime and performance for brand-name clients, this is where to start and finish your journey. The easy to use Parsley markup language is the basis for this very powerful CMS. Extremely extendable to meet just about any need. Excellent and well documented APIs for building "headless" CMS applications. Very well thought out architecture and infrastructure built for speed and ease of use. CMS Built for Speed

Benjamin J.
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Such an easy system to use and created multiple sites in days not months!

Content.One is such a simple tool to use in creating a CMS website. I met with a colleague for an intro, got an account to experiment with, and built two whole site concepts within two weeks! The Parsley code used is straightforward to understand, and there are some excellent documentation and youtube videos to learn if required. I started with a completely blank structure, and then added my own SCSS and JS and being able to organise and code in the browser was super helpful and fast. Such an easy system to use and created multiple sites in days not months!

Steven
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Adopting the services of this software is the best decision that we have ever made. It is a combination of ease of use and practicality. Vendor services are excellent. Unlike other softwares. There are no delays of any kind. My interaction with Content.One

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Todd Sabo
VP of Growth growth@content.one
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